In a world that rushes forward, we choose to slow down.

At 72H, we've returned to the ancient art of bread making, honouring centuries-old traditions that modern bakeries have left behind. Our name tells our tale: every loaf and pastry begins with sourdough that ferments and rests for a full seventy-two hours, not just a process, but a philosophy.
While others embrace automation, we remain proudly analog, kneading each loaf by hand, allowing time and tradition to work their magic. We've built our bakery on a simple belief: quality and finesse matter more than quantity. The slow fermentation at the heart of our method unlocks unparalleled depth of flavor and complexity, creating dough offerings with character, texture, and a delicate essence that simply cannot be rushed.

From this foundation of time-honoured bread making, we've expanded our craft to include a carefully curated selection of baking and cooking products, each reflecting our commitment to quality and tradition. Every item that leaves our kitchen carries the same attention to detail and artisanal excellence that defines our bread.

Discover our 72H Baking & Cooking Products.