Ergon welcomes a new member to its family.

Tzeneral, a pastry shop that pays homage to Thessaloniki’s timeless dessert culture, while looking boldly to the future.

With a nostalgic aesthetic inspired by the 1960s and 70s, Tzeneral is a place where heritage and craft coexist in every single offering, from golden, syrupy tray bakes and velvety creams, to the crisp layers of bougatsa and bold taste of fresh, homemade ice cream with local milk and honest ingredients. Found right in the heart of the city, Tzeneral is our way of honoring the sweets that defined Greek hospitality for generations, extending Ergon’s reputation for curating iconic food destinations, adding a layer of emotional connection to its celebrated portfolio.